**GET THE BOOK** How to Win at the Sport of Business by Mark Cuban: http://amzn.to/2ogg2pv
Book of lessons learned by Mark Cuban – owner of Dallas Mavericks and investor on Shark Tank
1. The Path of Least Resistance
This is why companies like Amazon are so successful. Everything they do is engineered toward removing resistance. Think about one-click purchasing and same-day delivery.
Google’s homepage is the most valuable real estate online and they could monetize it in multiple ways, but they do not. Their focus is search, and they want the user to come and search without any resistance.
A challenge in business is making sure your product is the easiest to experience and to sell. Make your product is easier to purchase than your competition’s, otherwise people will go to them instead of you.
2. The Best Salesperson
Cuban says that it’s important to get a broad based business education – finance, accounting, management, and SALES. No matter what kind of organization you want to go into, the more you know how your customers operate, the more value you can provide to an organization.
To be good at sales requires mastering empathy. You have to be able to put yourself in the customer’s shoes and provide a solution that makes the customer happy.
Being a good salesperson also means attaining a level of trust with the customer such that they never have to question. This takes an immense amount of work.
It means not giving up when getting turned down, and it means taking satisfaction from the satisfaction that your customer gets.
This is super simple and basic, but it is the nuts and bolts that make any organization run. If you don’t succeed at sales, your business fails.
One aspect of sales is knowing when to take no for an answer. A lot of us thing we have to be persistent. If someoene says no, ask for their objections, and if you have a counter try it out. But if they aren’t going for it, you have to know when to move on. If what you have is good quality, then find the people who value it. But if you keep pushing then you’re wasting your time and the client’s time.
We tend to get pushy out of laziness, it takes a lot of work to find qualified prospects. It’s easy to spam people, but it’s a lot tougher to do homework to find potential customers.
3. Get REALLY Good at What You Do
When you find your calling, your goal should be to be the best in the world at it.
The challenge is in how you measure this. Never believe yourself, we are the worst judges of our own abilities. Self evaluation fails.
When you are the best at something, the demand for your services will grow. People want to hire the best and be associated with the best.